Dark and Lovely and its hair care line, Au Naturale, created a new hair care / styling method and promoted it on The Wendy Wiliams Show along with celebrity stylist Johnny Wright. (BTW: Wright is also Michelle Obama’s hairstylist.)

The product layering haircare regimen is called Moisture L.O.C., and it’s designed to lock in endless moisture for curls that won’t dry out.

“L.O.C.” is an abbreviation for leave-in (conditioner), oil, and cream (the brand’s sealing cream), and it describes the 3 types of products to use to moisturize your locks. The products in the regimen are: Dark & Lovely Au Naturale’s Super Quench Leave-In Spray, Soak It Up Oil Cocktail and Lock It In Sealing Cream.

During The Wendy Williams Show, celebrity stylist Johnny Wright gave two lucky audience members new hair styles. “I was thrilled to be back on The Wendy Williams Show!” said celebrity stylist Johnny Wright. “Upgrading the looks of deserving women is one of the things I love most about my job.”

Beauty editor/blogger Monica Stevens of MoKnowsHair.com was also on the show.

Photo above: Monica Stevens of MoKnowsHair.com; Wendy Williams; the two audience members showing off their new looks; Johnny Wright.